Ditching ‘unprecedented’ for the warm and fuzzy realm of ‘precedented’.
Yep, Covid restrictions just kept on going – so Jimmy Brings wanted to solidify its place in the new normal. From not leaving the couch when your team’s playing, to an easy choice for last-minute gifts, the 30-minute alcohol delivery service was perfect for a range of ‘I’m still stuck at home’ situations.
One issue standing in the way was that the service was seen as premium and expensive, yet in reality offered affordable prices.
In times of uncertainty, we tend to become more nostalgic, taking comfort from a familiar past. The campaign draws on this concept, using a look and feel unique to times gone by to stand out in a market saturated with delivery services. Plus, analogue 80s was trending in the design world, so the stars aligned and we brought it to life.
In using a low-fi look and setting, the campaign worked to reposition the service as an affordable, everyday offering.
“Paper Moose have managed to drive home our core values of being fun, innovative, reliable and most importantly, responsible. This marks our first effort to shift the perception of Jimmy Brings from being a premium and niche offering to a competitive, ultra-convenience service.”
- Jamie Gagliardi, Marketing Director at Jimmy Brings