We helped a household name increase its brand and product awareness by championing what makes it unique. Leveraging their most valuable brand asset, the campaign could be seen a mile away on prime time TV and online, as well as radio.

Known for its hot pink motif and iconic radio ads, Wynstan is a much loved brand with a loud and memorable aesthetic that elevates them above a sea of beige competitors. Their brief challenged us to create a TV campaign that was as unique as the brand, with some prominent prime-time slots already locked in.

Preserving Wynstan’s quirky and playful tone was our priority, especially transferring the charisma of Mr Wynstan’s genteel radio serenades. The client made things extra interesting with one clear rule: their endearing brand idol couldn’t never be naked. Challenge accepted.

We had the insight that Wynstan products are integral to preserving privacy and security in the home… the privacy and security to freely walk around naked, naturally. Showcasing as much product as possible was a priority for the client too. So we created the ultimate product demonstration and factory tour presented by a fever-dream incarnation of the treasured Mr Wynstan — in live action for the first time.

Amelia Taylor – Head of Product and Marketing, Wynstan

We acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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