Supporting and celebrating quality journalism.
Given the challenges facing journalists and news media everywhere the arrival of ‘The Judith Neilson Institute’ couldn’t have come at a better time. Under-investment in quality journalism leads to a breakdown in trust which has lead to the loss of audience. The industry as a whole has a want and need for ‘quality’ journalism.
Our approach to branding JNI was to look towards the future of journalism on an international scale and create a brand language that would speak to the next generation of journalists. Walking the line between modern and traditional, the JNI brand is bold and eye-catching, while also projecting a feeling of stability and trustworthiness that is so lacking in journalism today.
We designed and built a custom website in line with the launch of the Institute, unveiling our brand by featuring our strong colour palette and typography in a clean responsive layout. Accompanying this is a suite of branded collateral, including business cards, event programs, posters and stationery.