Given the challenges facing journalists and news media everywhere the arrival of ‘The Judith Neilson Institute’ couldn’t have come at a better time. Under-investment in quality journalism leads to a breakdown in trust which has lead to the loss of audience. The industry as a whole has a want and need for ‘quality’ journalism.
Our approach to branding JNI was to look towards the future of journalism on an international scale and create a brand language that would speak to the next generation of journalists. Walking the line between modern and traditional, the JNI brand is bold and eye-catching, while also projecting a feeling of stability and trustworthiness that is so lacking in journalism today.
We designed and built a custom website in line with the launch of the Institute, unveiling our brand by featuring our strong colour palette and typography in a clean responsive layout. Accompanying this is a suite of branded collateral, including business cards, event programs, posters and stationery.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.