Turning choice paralysis into child’s play.
We were briefed by Valiant – Australia’s largest business loan marketplace – to deliver their first above-the-line campaign and position them as the standout platform for small business owners seeking loans. But how do we stand out when small business owners are inundated with options? Easy really, we hand them the answer.
As a small business owner, finding an ideal loan can feel like being thrown in the deep end. Enter Valiant. With their 360-degree view of the business loan landscape, Valiant’s expert consultants are saving small business owners time, money, and their sanity.
We dropped 9000 balls on our small business owners, each representing a different loan option, to demonstrate how overwhelming financial choices can be. Then from the depths of the ballpit, a lion paw delivers a helping hand by presenting the perfect loan for the small business owner. Our spots quickly and playfully communicated the feeling of being overwhelmed by choice and how Valiant comes to the rescue.
From viral pizzerias to niche tradies, our spots demonstrated that Valiant can help any small business owner find the right loan. We positioned Valiant as the simple, helping hand to quickly find the right option whatever their needs be – all it took was one shiny gold ball in a sea of generic loans.
“We knew Paper Moose’s playful approach would create something fun and unique to make Valiant stand apart in the stuffy business loan landscape while effectively communicating our proposition”.
– Andreas Polizois, Director of Marketing, Valiant