For Breast Cancer Awareness month, Cancer Australia approached us to help them inform and encourage young women to be breast aware. More than just the facts, our message had to inspire behavioural change and create a culture of routine breast checking.
Even with around three women under 40 diagnosed in Australia everyday, young women still push the threat of Cancer back of mind. The best way for young women to spot the early signs of breast cancer is by performing a simple breast check during their daily routine — bathing, dressing, etc. So we created a beautifully stylised bathroom scene that would appeal to all women and show how simple the habit could be.
Using on-trend animation style and character design that would speak to Australia’s diverse young women, our message empowers women to know their breasts best. This ensured the message would cut through while our audience scrolled through their social media feeds.