Motion Graphics

Easy Switch

Client
HSBC
Creative
JWT
Director
Producer
Illustration
Laura Ives

Brief
JWT approached us to create an animated promotional video for a new product for HSBC. They wanted to invigorate the very dry conversation of unattended mortgage settlement.

Response
Paper Moose created an animation that dazzled the client. We further developed the storyboard, working in elements of humour and reinterpreting the overall feel and characters illustrated by our in-house team.

Results
The video won several internal HSBC awards and is now used as the benchmark for all HSBC online content.