Film

Winc

Client
Winc
Strategy, Creative, Production
Paper Moose
Creative Director
Director
Steve Anthopoulos
Producer
Maren Smith
Writer
Seaton Kay- Smith

Brief
The freshly rebranded Winc. team wanted to create a social campaign to build awareness over the new brand, they wanted something fun, social but most importantly shareable.

Response
Paper Moose worked up an hilarious series involving an office manager who solves office crimes using Winc. products. The series strategy involved seeding out 3 90 second episodes and then shorter 30 second mysteries accompanied by a series of Gifs. We did everything from the production of the content, the media planning and strategy and overall campaign management.