Motion Graphics
text
text
text
text
text
text
text
text
text
text

The Recyclin’s

Client
SSROC
Creative Director
Campaign Producer
Art Director
Film Director
Motion Director
Media Buy

Getting people to recycle correctly can be fun, weird, and heart-warming.

One of the biggest waste “sins” committed by home-owners and renters alike is putting your recycling in the yellow bin *in* a plastic bag. SSROC wanted a way to get this message out, but how?

We needed to change this unwanted behaviour, but in a way that got people engaged, talking, and acting. Our creative team set out to make something that would get great traction online, that stuck in the mind, but, more importantly, made people want to get things right.

“Unbag Your Recylins!”

Drawing on the recent boom in 80s nostalgia, surrealist comedy, horror, as well as the internet’s love of putting faces on things, we chose to bring recycling to life through the imagined opening credits to a cheesy sitcom, featuring live action and animation, all wrapped in an 80s power ballad earworm.

Personifying recycling as joyful, playful characters, and seeing their horror as their relatives succumbed to an “outbreak” of plastic bags, helped viewers empathise with their own litter, creating a motivation to treat it better. Meanwhile, the earworm, humour, and visuals helped the campaign stay in the mind, with messaging reinforced visually across a colourful OOH campaign and bin stickers.