Motion Graphics
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SunTenants website

Art Director
Reese Geronimo
Graphic Designer
Pete Adams
Animator
Pete Foley

Brief:
SunTenants approached Paper Moose with an idea of providing rental homes with Solar power.
In a growing market with some high end competitors SunTenants want to stick to their grass roots principles with community inclusiveness and sustainability interests at heart.
We were commissioned to bring this idea to life with a brand that is friendly, approachable and at its core sustainable

Response:
We worked closely with SunTenants owner and director Bjorn Sturmberg to create an identity that reflects these core principles.

We wanted to make what can be a complex process more accessible by using a bright colour palette, with simple lines and illustrations. By using solid shapes and colours as the backdrop for complex information and a simplified hierarchy, the user can digest technical information more readily and get feel good vibes.