Experiences
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Portrait of Awesome

Client
Open Colleges
Producer
Art Director
Creative Technologist
Production Design
Courtney Brookes
Production Assistant
Oliver Trauth-Goik
Artist and scribe
Bill Hope

BRIEF:
Open Colleges wanted to create a stir in the community – something that expressed the personality of an otherwise very digital service. They were eager to create an activation that would bring life to the brand both on the day and live on though a case study video.

RESPONSE:
We worked with Open Colleges to create an activation the worked with the audience to bring out the inner awesome. An interactive installation at Westfield Parramatta, where our host invited unsuspecting hero’s onto our stage. Their friends and family would then be asked questions that helped define what makes them amazing.
While the answers were unravelling, our amazing scribe artist, illustrated the conversation live. His artworks were projected in real time behind our Hero’s for everyone to see.

RESULTS:
There were a lot of laughs, some tears and ultimately a remarkable unleashing of love. With 21 interviews / artworks completed in 4 hours, the diversity was immense, but everyone left with a stronger sense of self esteem and an unforgettable experience with the Open Colleges team.
A sentiment that has resonated in social channels and throughout their campaign for the year to come.