Experiences
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Lolly

Client
Guide Dogs NSW/ ACT
Art Director

BRIEF:
To coincide with the Lunar New Year of the Dog. City of Sydney collaborated with guide dog association of Australia to curate an exhibition of their donation dogs – ornate decorated by a selection of Sydney design and Creative agencies.

RESPONSE:
Our response, Lolly, was the brainchild of Art Director Reese Geronimo. Drawing on memories of the celebrations she would have with an old family friend, Trisha, who was blind – exploring the joy and happiness these heroic dogs can bring

RESULTS:
Lolly was placed on display at Sydney’s Customs House and helped drive donations to the Guide Dog Association through a people s vote for their favourite creative interpretation