VR/AR

Highly Sprung

Creative technologist
360 specialist

BRIEF

To help promote City of Sydney’s Art and About year-long program, Paper Moose were approached to create a piece of promotional content showing troupe Legs on the Wall in action.

RESPONSE

Beginning with an approach that incorporated regular footage of a rehearsal, in collaboration with City of Sydney we gradually evolved, reworking the budget to focus on a 360 experience placing the viewer right in the centre of a performance in out in the open air. Both sides felt that this, rather than behind-the-scenes footage of a rehearsal, would be a more immersive and impressive showcase of their captivating skills!

We also created a looping action GIF of them in action as an extra piece of Facebook eye candy.

RESULTS

The reaction online was overwhelmingly positive, with comments on the video showing how awesome people thought the experience was. Grab a phone and have a look yourself.