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Dumping is Rubbish

Creative Director
Producer
Jazz Twemlow
Copywriter
Jazz Twemlow
Art Director
Graphic Design
Film Director
Media strategy
Nicole Hofstädter
Media strategy
Jack Stephens

Brief

SSROC wanted to repurpose the Clean Streets videos as well as tackle a number of fresh issues that they were facing. They wanted to take the assets from one successful council and roll them out across twelve different councils and create a brand new campaign along the way.

Response

We took SSROC’s list of issues, and with their guidance, pulled out the key issues, focusing on tackling kerbside dumping and recycling (which is the basis of a separate campaign – coming soon).With the recent amalgamations of councils, we also needed to unify the core objective of getting household items off the streets in a way that satisfied all twelve councils.We developed a microsite to make it easier for people to find council specific information on how to get rid of waste the right way, as every council is different in how they deal with waste.

Results
The response to the microsite and suite of design collateral has been largely positive and has resulted in an increase in correct waste disposal.