Experiences
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CNY Dog Installation

Creative
The Royals
Project Director
Creative Technologist
Program Development
Toby K
Technical Assistant
Oliver Trauth-Goik
Technical Assistant
Michael Funnell
Production Design
Jacqui Hudson
Production Design
Sebastian Barkoczy
Film Direction
DOP
Dimitri Zaunders
Animal Trainer
Kirsko Film Animals

BRIEF:
The QVB wanted to create a unique interactive installation to coincide with the Lunar New Year 2018.
Response: We collaborated with The Royals to develop a solution that would be playful yet still in keeping with the regal stature of the QVB.
A series of double-sided ornate picture frames curated as a gallery under the QVB’s magnificent dome with an oversized tennis ball placed on a plinth in front of the screens.

Each screen features a video portrait of a dog dressed in fashion from the QVB’s stores. The gaze of each dog is locked on the giant tennis ball, waiting for passing shoppers to play with them. The screens are linked to motion sensor technology, allowing the dogs to move their heads in anticipation whenever anyone picks up the ball and moves it left and right.

RESULTS:
The activation was consistently interacted with more than 500 times per day. The accompanying social media campaign delivered well in excess of targets and it was listed by press as one of the top installations to visit during this years Lunar New Year attractions.