Film

All About Women

Client
Sydney Opera House
Creative Director
Director/ Writer
Florence Noble

Brief
Ideas at the House wanted to create three movie trailers that would pass the Bechdel test, promoting the All About  Women Festival.

Response
Working from film synopses from Lenny Letter we crafted three movie trailers, flipping classic film tropes in different genres in a series titled Not Showing In Cinemas This Summer.

Results
Not Showing… was viewed over 320 thousand times, shared 790 times, liked 3 and half thousand times and received 312 comments.