The Republic of Everyone wanted to create a mini-series of fun, colourful content that celebrated healthy living, helping us reposition Sanitarium as a lifestyle choice.
Paper Moose hand-crafted mini sets and worlds, incorporated food design, and then blended these together with a mixture of live action, stop motion and 2D animation, all to deliver gripping vignettes wrapped in a visual language that felt fresh, healthy, and full of life.
While individual products might be perceived as healthy, they become far more appealing when you visually align them with a philosophy and purpose. Our Wholicious mini-series helped combine their products with the pursuit of a healthier, happier, more energetic lifestyle.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.