Leveraging partnerships to maximum effect.
Dexus has a partnership with Sydney Swans, a fact we wanted to play off as this gave Dexus an automatic way in to a broad audience. It was a fantastic way to effectively position Dexus differently to its competitors and build the brand with a humorous voice.
Leveraging Dexus’ partnership with the Sydney Swans, we were able to create a series of short, sharp, humorous pieces of content depicting a business sharing its space with the Swans to disastrous effect. The message was clear: if you need more space then Dexus can solve those growing pains.
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