Birds in flight made for a flocking great activation.
To accompany the launch event of Dexus new building 100 Mount St, North Sydney, our interactive team was commissioned to create an artwork that leveraged their enormous LED screen. The activation needed to reflect the vibrance and development taking place in the North Sydney region, and give attendees a sense of contributing to the culture of this new building.
Scanning the entire room for movement, when at rest this artwork presented the Dexus and 100 Mount ST logo’s. However, as soon as movement was detected, the logo would spill into life. Unleashing a flock of starlings into the digital skyscape beyond. Making it beautiful, well that was entirely up to the birds… and a sprinkle of talented art direction.