Would a cocktail made of a brand, musician, and streaming service taste any good?
To establish Mishka Vodka as a part of everyone’s night out, we created a campaign fusing the brand with three Universal Music artists, generating an association between going out and Mishka Vodka.
We created a website, conceptual art and digital assets for the campaign. We also developed a specific Spotify Player calling each user to join their favorite artist’s playlist. Accompanying this was a suite of digital assets to drive traction to Mishka Vodka’s website.