The art of progress lies in the listening.
Westpac had a lot to celebrate, their 200th anniversary and women now comprised 50% of their upper management roles. Rather than simply boast, they wanted to present something that promoted others’ achievements and were willing to leverage their strongest partnerships to achieve it.
Too often, our lives are filled with clutter, noise and distraction. We can miss some of the most powerful stories of struggle and success. We worked with creative partners Webling and Maverick to create a contemplative space that allowed visitors to quietly enjoy the diverse stories of 200 influential Australian women.
The Sydney Opera House owed Westpac a couple of favours and shared our enthusiasm for the creative. So we had a location partner with an amazing audience, but one that came with complexity. Heritage considerations aside, our delicate interactive displays needed to be robust enough to survive this exposed forecourt and our touch sensitive screens needed to outshine Sydney’s summer sun. No biggy.
On top of the high volumes of tourist attention, the installation was so popular with the Westpac team, they eventually had to schedule visits to avoid team and VIP overcrowding.