Motion Graphics

Wholicious Living

Director
Production Design
Production Design

Brief
Republic of Everyone wanted to devise a mini-series of fun, colourful content to help inspire healthy living, both on an individual level and more globally. This was to promote Sanitarium not just as a healthy food choice, but as an entire way of living in a healthy, meaningful way.

This needed to be done by tying in Sanitarium’s products.

Response
Paper Moose hand-crafted mini sets and worlds, incorporated food design, and then blended these together with a mixture of live action, stop motion and even 2D animation, all to deliver visually gripping vignettes wrapped in a visual language that felt fresh, healthy, and full of life.

Results
The client were super happy with the end result and the way it met the brief with such panache!

Yum yum.