Republic of Everyone wanted to devise a mini-series of fun, colourful content to help inspire healthy living, both on an individual level and more globally. This was to promote Sanitarium not just as a healthy food choice, but as an entire way of living in a healthy, meaningful way.
This needed to be done by tying in Sanitarium’s products.
Paper Moose hand-crafted mini sets and worlds, incorporated food design, and then blended these together with a mixture of live action, stop motion and even 2D animation, all to deliver visually gripping vignettes wrapped in a visual language that felt fresh, healthy, and full of life.
The client were super happy with the end result and the way it met the brief with such panache!