Every year during VIVD, DNSW creates a food and beverage offering at Martin Place to spread the footfall at Circular Quay. Catering partner Motti+Smith proposed a burger battle pitting five of Sydney’s best burger houses against one another. Motti+Smith engaged Paper Moose to help pitch for the work and create an engaging installation.
We felt 8BIT video games embodied the friendly competition taking place between the caterers. Featured caterers were Sydney burger royalty Marys, Bang Bang, Pub Life Kitchen to name but a few. Our response? 8BITS+BYTES explored this friendly competition, fused with a retro vibe, as a through line across this enormous site.
Just like you had stepped through the monitor into an arcade game, our installation was an 8-Bit resolution wonderland of operable keys, storm clouds, coins and Tetris seating.
The food marquee facades featured a giant over scaled pixel LED light wall spanning over 60 square metres. This dazzled onlookers with the courageous story of an animated burger friend, through fields of colour and text.
The crowning jewel was the largest CRT TV set you’ve ever seen, displaying a scoreboard tallying hashtag votes scraped directly from the world wide web. The screen also served as the home for a giant game of PONG, using motion tracking technology, allowing you to challenge a friend to a game where both of you are human rackets!
The bar was a stunning success with close to 150,000 people stepping through the gates over 21 nights. 2,200 Pong battles were had and almost 25,000 mouth watering burgers were enjoyed.
After a massive in-house digital campaign, 8Bits+Bytes featured prominently in publications such as Broadsheet, Concrete Playground, Sydney Morning Herald and the Daily Telegraph, and was named as one of the top five Vivid installations by XPlore Sydney.
Social media exploded with images of people enjoying all the bar had to offer. On Instagram alone, the event hashtags were engaged with over four thousand times – that’s almost two hundred a night, delivering an organic reach of five and a half million and generating a buzz that most large events could only dream of. Game over!