Experiences
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VIVID 8BITS+BYTES

Client
VIVID Sydney
Project Director
Creative Director
Creative Technologist

Brief

Every year during VIVID, DNSW creates a food and beverage offering at Martin Place to spread the footfall at Circular Quay. Catering partner Motti+Smith proposed a burger battle pitting five of Sydney’s best burger houses against one another. Motti+Smith engaged Paper Moose to help pitch for the work and create an engaging installation.

Response

We felt 8BIT video games embodied the friendly competition taking place between the caterers. Just like you had stepped through the monitor into an arcade game, our installation was an 8-Bit resolution wonderland of operable keys, storm clouds, coins and Tetris seating.

The food marquee facades featured a giant over scaled pixel LED light wall spanning over 60 square metres. This dazzled onlookers with the courageous story of an animated burger friend, through fields of colour and text.

The crowning jewel was the largest CRT TV set you’ve ever seen, displaying a scoreboard tallying hashtag votes scraped directly from the world wide web. The screen also served as the home for a giant game of PONG, using motion tracking technology, allowing you to challenge a friend to a game where both of you are human rackets!

Results

The bar was a stunning success with close to 150,000 people stepping through the gates over 21 nights. 2,200 Pong battles were had and almost 25,000 mouth watering burgers were enjoyed.