Universal were looking for a distinct and striking music video to launch Celia Pavey’s new collaborative act – Vera Blue.
Drawing an aesthetic from the album art, we wanted to visualise her lyrics of a girl piecing herself together and rebuilding her confidence. We found that the most striking take on this journey was an incredibly literal one. It became images of her rediscovering her body, but not just her clothes and her skin, but her bones, veins and organs.
Universal were ecstatic with the easy visual connections between the existing promotional art and the video. They also commented on the impact of the clip, created entirely from the lyrics and artist’s intention.