Film

Cruel

Client
Alfie Acuri via Universal
Director
Producer
Von Glass

Brief
Winner of the 2016 vocal competition The Voice, Alfie Arcuri needed a music video to match his first release.

Response
Paper Moose devised a beautifully simple clip that showed off the artist in his strengths, accompanied by a choreographed dance, all set against rhythms that used contrasting moments of light, shadow, and complete silhouette to play off the pace and movement of the song.