Everyone has materials in their homes the NSW government considers ‘problem waste’. The Environmental Protection Authority wanted to raise awareness about these wastes and how to dispose of them correctly, but also, importantly, to make people care about disposing of them correctly.
We followed the personal stories of three people in key demographics to gently reinforce a culture of environmental care and responsibility. The videos also explained what problem wastes are and how to dispose of them, while also directing traffic to more detailed instructions on the EPA website.
These beautiful videos were embraced by the client and we continue to work with the Environmental Protection Authority to educate the public on a variety of environmental issues and initiatives.