Motion Graphics

Tourist Information

Client
Opal
Creative
JWT
Producer
Animator
Daniele Neale

Brief
JWT approached us to create an engaging animation for the Opal card, with the primary audience being visitors to NSW, instructing them how to use the Opal card and where it could be used.

Response
Working from their initial boards and branding we created an art direction that was bright and cheerful. Our sound technicians recorded the voice over and our composers wrote a bespoke piece of music for the playful animation.