Mama Bickies wanted to create a bespoke granola bar to be sold through specialty cafés and restaurants. They were eager to create an on-trend identity that could be extended across their cookie dough, cakes and muffin mix products.
Paper Moose were consulted as branding specialists and package designers. We provided a warm feel and a “mothers’ touch” tone to the branding. Utilising an illustrated logo and hand-scripted type and crest with the flexibility to extend to other products, we developed a branding package that included logo, website, business cards and key identity elements.
Mama’s products now boast healthy distribution through local cafes and restaurants nationally.