Jif

Client
Jif & Zoo Communications
Producer
Director

Brief
Zoo Group took advantage of Paper Moose’s comedic chops and got us on board to collaborate on a fun piece of content promoting JIF.

The idea was for a video in the style of a charity call-out on behalf of neglected barbecues everywhere, with JIF being the only saviour.

Response
Paper Moose assembled a great crew and talented cast to ensure this piece hit the funny bone. With a creative use of location, we saw our presenter storm through a series of back yards, terrorising the neighbours as he investigates their barbecues for signs of neglect.

The scenes were brought to life with great performances, spot on art & production design (that beard!) and nifty editing that reflected the comic timing required by the script..