Magnum & Co wished to create a cinematic commercial to spearhead a campaign for FUTURO Products. This campaign was to inspire an emotional connection between audiences and the brand.
We created The Futuro Hero, a 90 second piece that told the story of a boy who, after discovering his father’s FUTURO supports, begins to suspect he is a superhero. The commercial was crafted as a film in it’s own right, with particular attention placed on cinematography, production design and music guided by a gentle touch to create something beautiful and evocative. The boy’s favourite superhero was crafted from scratch to match FUTURO branding and included creation of an original comic book, posters, dress-up costume and action figure centred around this fictional character.