Design
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Bowhaus

Client
Bowhaus
Art Director

Brief:
Bowhaus is a new dog apparel company. Predominantly online initially Bowhaus offers leashes, collars, bandanas, jackets and clothing for pups. Aimed as a high end doggie fashion brand Bowhaus finds itself amongst a small pool of competitors in Australia. Bowhaus approached us to assist build a brand identity, style guide, collateral and website.

Response:

Taking ques from the German design movement of “Bauhaus” this doggie apparel company aims to mimic the structure and design principles of the Bauhaus movement. The colours and playful geometric shapes work to evoke a sense of playfulness and emulate the relationship between an owner and their furry friend.