Film

Birdsville SLS

Client
Toyota
Creative
TMS
Director
Producer

Brief
In 2012, Toyota Australia took the Royal Lifesaving Society of Queensland to Birdsville as part of a community legacy program to educate the townsfolk about the dangers of inland waterways. In 2015, TMS and Toyota invited Paper Moose to return to Birdsville to document the results of that legacy and the long term benefits it had on the town.

Response
Our execution not only fulfilled the capturing of content, but also drew on existing personal relationships within the community to create an emotive mini-documentary that explored the heart of the community as well as Toyota’s social contribution.