TAFE Sydney Institute wanted to create an engaging promotional film showing off the Hair and Beauty course in a non-conventional way. They wanted us to stretch beyond their existing look and feel, creating something sexy with the feel of a Michael Bay Victoria’s Secret commercial.
Paper Moose managed creative, production and post. We created a glossy promotional film of a woman on a photoshoot being transformed into several different characters with help from the TAFE hair and makeup team. This demonstrated, in a glamorous way, the team of people and process behind each of the amazing images, which, in turn, generated romance and intrigue for TAFE courses.
Sighted as “the best piece of content TAFE have ever made” by the director of the institute, the video was well received by both industry and students, bolstering interest and enrolments at TAFE. Sydney TAFE has become a consistent client off the back of the success of this content.