Experiences

Abseil for Youth Live Stream

Producer
Branding & Design Lead
Live Stream Operator
Luke Hammond

Brief

We were approached by the Sir David Martin Foundation to help create an online and live audience experience for the Abseil for Youth charity event.

Response

Our approach was to create a live-stream experience that would be displayed online and via monitors to the crowds below. This allowed people at home and watching from the bottom of the Market St building, to gain the full experience of Abseiling off the top of a skyscraper. Additionally, we provided an MC sound system allowing the Sir David Martin Foundation to commentate and cheer on their donors as they descended.

Results

The live-streaming created the largest and most engaged crowds Abseil For Youth had ever experienced. Additionally, the online component allowed many to engage with the charity from the Sir David Martin Foundation’s website, as well as allowing the abseilers to have footage of their experience archived on the SDMF YouTube channel to be viewed at any time by friends and loved ones.